Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Information Collection And Use
DigiCruncher collects information of different types for different purposes in order to improve and provide our service to the user.
Types Of Data We Collect
We collect your personal data, usage data, tracking and cookies data and can monitor and analyze it for providing our service.
When our services is used, we may ask for personally identifiable information like Email Address or Cookies and Usage data, for contacting or identifying the person using our service.
The personally identifiable information may include, as mentioned earlier, Email address and Cookies and Usage data, but are not limited to it.
DigiCruncher may also collect information on how our service is used and accessed. This can include the Internet Protocol address (IP address), the browser used and its version to access our services, the pages visited of our service, the amount of time spent on the said pages, the time and date of the visit, and unique device identifiers and other diagnostic data.
Data On Tracking And Cookies
Cookies are files with small amount of data with unique anonymous identifiers. Cookies are sent to the browser from a website and stored on the device.
Cookies can be blocked from the browser settings, however if the user doesn’t accept cookies, then they may not be able to use some parts of our Service.
Here are some examples of the Cookies we use:
- Security Cookies, which are used for security purposes.
- Preference Cookies, which are used to remember the user’s preferences and various settings.
- Session Cookies, which are used to operate our service.
Other tracking technologies used includes beacons, tags, and scripts for collecting and tracking information in order to analyze our service and improve it.
How we use your data
DigiCruncher uses the collected data for various purposes as mentioned here:
- For maintaining and providing the service.
- For notifying the user about the changes we have made to our service.
- For allowing the user to interact with the features our Service provides whenever they choose to do so.
- For providing customer care and support to the users in their troubles.
- For analyzing the information in order to improve our Service.
- For monitoring how our Service is used.
- For detecting, preventing and addressing any technical issues related to our Service.
Transfer Of Data
The information acquired from the user, including their personal data, may be transferred and maintained on computers present outside the governmental jurisdiction of their state, province or country where other data protection laws may apply and differ from the user’s jurisdiction.
If any user from outside the country of India and choose to provide their information to us, we transfer the data to India and process it here.
Disclosure of Data
DigiCruncher may disclose the users’ personal data if it is necessary for the following actions:
- For complying with any legal obligation related to the user’s data.
- For protecting and defending the rights or properties of DigiCruncher.
- For preventing or investigating any possible wrongdoing connected with the service we provide.
- For protecting the personal safety of the users of the Service or the public.
- For protecting against legal liability.
DigiCruncher will always give high importance to the security of the users data but no method of transmission over the internet or electronic storage is fully secure. We always strive to use commercially acceptable methods for protecting the personal data of the user, but we cannot guarantee its absolute security.
DigiCruncher may employ third party companies and individuals for facilitating the Service. These Service Providers may provide the service on our behalf, or assist us in analyzing how our services are used.
The Service Providers will have access to the users’ personal data for only performing the assigned tasks on our behalf and are obligated to not disclose or use the data for any other purpose.
As mentioned earlier, DigiCruncher may use the Service Providers for monitoring and analyzing the use of our service and here are the Service Providers we use:
Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services.
Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on.
Links to Other Sites
We don’t have any control and won’t assume any responsibility for the content, privacy policies or practices of any other third party sites or services.
Our Service addresses every user as over the age of 18 (adult) and does not address anyone as children.
We knowingly do not collect data from any children (under the age of 18) as we address all who use our service as over 18 years of age.
The parent or guardian of any child that may be concerned over any personal data that the child or children may have provided us, knowingly or unknowingly, can contact us and once we become aware of it that we have collected any personal data from anyone under the age of 18 (minor) without the verification of parental consent, then we will take steps to remove it from our servers.