Most B2B companies are already getting amazing results by adopting different digital marketing strategies like PPC, SEO, email and social media marketing, as well as CRM marketing. While traditional marketing tactics are still in use today, most B2B businesses prefer digital marketing because B2B relationships go past one-off transactions. Digital marketing for B2B is all about creating a reputation, proving credibility, and demonstrating capability.
However, the tactics that B2B businesses adopt can prove the success or failure of their digital marketing strategies. In this post, we shall discuss the top 5 things you should avoid doing when planning digital marketing for B2B. Read on for more information.
Don’t Use The Same Tactics To Approach Different Businesses
Every B2B digital marketer should understand one thing—all businesses are different. That means each business has its unique style, business philosophy, as well as personality. Therefore, you should always keep this in mind whenever you want to connect with a business. There is one simple reason behind this—if you approach businesses using the same tactics, you won’t be able to do any business with them.
They will believe that you are one of those marketers who don’t make an effort to understand how the business operates.
So, to avoid making this costly mistake, take your time to review and evaluate their posts and comments on social media. This should assist you to understand the kind of message that the business would appreciate.
For instance, if you are targeting a company with a formal approach to things, and it seems like the company appreciates a formal-style messaging, use that tone when approaching the company. Using funny, casual, relaxed messaging will not work for you. So, here you need to understand the essence of customized messaging when it comes to some B2B SEO tricks.
Most digital marketers think that sharing too much gives them help to boost their marketing strategies. However, oversharing comes with numerous drawbacks that can hurt the success of your strategies. First, people will think that it’s spam—and everyone knows how to handle spam messages. In addition, oversharing makes it a challenge for your target audience to follow your activities since they get bored very quickly. Ultimately, you end up losing some or all of the followers you’ve worked hard to attract and retain.
Today, we have a number of beneficial tools that offer the effective timing that you need when it comes to sharing posts on social media. These tools help you to schedule your posts, which prevents them from looking like spam. Plus, we also have special tools designed for businesses.
Don’t Like Your Posts
Although this is a mistake that most businesses are aware of, they still do it. Typically, you love the posts you share. However, liking these posts will make it look like you are trying to campaign for your own business. This looks unprofessional in the eyes of your prospective partners since they need approval from your clients. An individual or another business is the ideal ambassador for your business because they are considered to be unbiased.
However, you can encourage your staff to like and share the posts you upload. However, don’t overdo it. If everyone from your company likes and shares your post, it can create a negative picture for your business.
Sending follow-up messages is very effective when it comes to connecting with your prospective clients. However, there are times when a business that you’ve been following upon. Now, if that happens, don’t be a stalker. You need to understand that the company has received and read your message. And maybe, there’s a reason why they didn’t respond. How often you send follow-up messages to your prospects matters.
Sending follow-up messages now and then is not appealing to any prospect. They will think that your business is desperate, and you are trying too much to get their attention—and no business wishes to have such a partner.
Don’t Recycle Your Messages
When targeting companies in the same industry, there’s a chance that you will send them the same message. While this “saves you time,” it’s a completely bad idea to use the same message since it’s very easy for your prospects to notice this.
For instance, if you use Twitter or Facebook, the company you are targeting can visit your page and check the recent activities on your page. That means, all your messages can be seen. Here, we’ll ask one question—what would be your reaction if you realize that you received the same message as your competitors?
You would ignore the messages from the company targeting you. However, if you customize your messages to suit your target audience, that would create an impression that you are concerned about your prospects. Therefore, you need to learn how to create good B2B messages for both emails and social media.
Bonus Point: Don’t Be Impatient
Being impatient can make you do stupid mistakes. While digital marketing is designed to deliver instant results and returns, you are not always guaranteed that. At times, it might take longer to see the results you desire. Also, you might need to nurture every digital marketing tactic to see its full potential—and that calls for one to have patience. Don’t act as if you are in a rush—this can make you compromise your efforts.
Some strategies like SEO for B2B take longer to deliver results. That means you need to be patient as you nurture it. The last thing you’d want is to fall victim to spammy tactics when trying to achieve better results, as this can affect your entire marketing efforts.
Strategic knowledge is very important when it comes to lead generation for B2B. Testing different methods and channels is important as well. Although you should be strategic in your approach, you should not be afraid of trying out new strategies or tactics. In digital marketing for B2B, it’s always a good thing to try new ideas, as well as evaluating and optimizing your campaigns. Never depend on the strategies from your industry—try learning something different from your competitors.
Lastly, avoiding committing professional mistakes is as important as trying out new strategies. Therefore, following the don’t we’ve discussed in this post will help you to make sure that your B2B digital marketing strategies are effective. Also, it will help you to make a positive first impression. Please note that there are no second chances for mistakes made. Therefore, be thorough with your B2B marketing strategies from the word go.