You might have heard the term promo video of late. The task of a promo video is to market and sell a brand. A Promo video is short for a promotional video, which is an effective tool in promoting a brand and raising awareness about its products. Blog posting and articles are the old-school techniques for generating organic traffic, and they are now slowly being replaced by promo videos.
Promo videos are short and significant and provide all the necessary details, which is why most people prefer them. As compared to blogs, promo videos are easier for the user to go through, as nobody would like to go through written content when they can get a video that describes it all easily.
If you are not confident of creating the perfect promo video, don’t worry. There is a lot of promo video maker software also available to help. This article will cover all the basic methods and tips to create the best professional promo video for your businesses and websites.
How Can You Create A Promo Video?
A promo video or a promotional video is a teaser-style video that is used to promote, marketing initiatives, sales, events or the launch of a new product.
Creating a promo video is time-consuming and needs a lot of hard work and skill as compared to creating simple text content. The requirement of necessary software and the knowledge of graphics also plays a very essential role in creating the best promo video.
However, there are some points that you need to keep in mind before creating a promo video for your organization. All of the important and basic points are given below:
1) Identifying Goals
Before creating a video and working on its script, it is very important to first identify a particular goal. Think about why the video needs to be created and the elements one should focus on while doing so. There are many reasons that you might need to create a promo video, and identifying them is as important as any other step.
Brand awareness, increasing sales, increase in traffic or driving customer engagement are some reasons why other companies need promo videos. Identify your goal and then work accordingly to create a video.
2) Writing A Proper Script
Scriptwriting is an essential part of any video, be it a promo video or a full-length video. You can’t just ignore this part. To create a better script, you can use professional help from freelance writers, or you can hire writers to create a proper script for your videos.
To save money, you can also work with your team and create a script of your own, but it is important to know that the professional touch to a script will always work wonders.
Including all the key details in a short video is the skill of a good scriptwriter, and so, analyzing the needs of the company and accordingly creating a script is necessary.
3) Video Length
The length of the video plays an important part in driving the right traffic and also keeps users interested in the organization.
Any promo video should not exceed the 1-min time frame. A short video grabs the attention of the users and keeps them occupied.
Nobody wants to see a 6 or 8 mins video just to get the promo of the company or the product, a 30-sec video is enough to include all the necessary details. A promo video can still be extended up to a minute, and anything more than that is going to make it long, boring and uninteresting for the target audience.
4) Recording Voice-Over
Promo videos might necessarily not be of the same type, it all depends on the brand and the type of products they deal with. Some brands try to include their already existing customer feedback in their promo video.
To accomplish this, voice-over recording is very essential, and having essential and expensive gadgets for that comes in handy, and also increases the quality of the video. You can also hire professional voice actors from various freelance websites or other platforms.
A crisp, clear and soothing voice can help engage more effectively with users and easily get the message across.
5) Visual Style
Different clips are combined to make a final perfect video, and each excerpt of the video should have equal importance as the others. Selecting the correct visual style for your video helps in making your promo video more effective and user-friendly.
There are different types of visual styles for each type of video, and if you want to create an explanatory video, then you might need to include animation in it. The animation uses many tools, shapes and backgrounds to create a better video that can communicate with users.
Similarly, to create a demo tour video for any app or website, you might need to include the screen recording of the particular app. This is another type of visual style. To display or introduce a product, the product unboxing videos of famous influencers can be used, this helps drive the traffic of that particular influencer to your website as well.
6) Video editing
Just shooting a video and uploading it does not work at all. The final promo video has excerpts from different videos combined, which makes the video appealing and users feel connected to it. Each part of the video should be properly made, graphics should be topnotch and the professionalism in the video should be clearly visible.
The video quality should be good, the timing should not be too long and there should be no voice lag. Clear transition impresses users, and should not be taken for granted. You can hire professional graphic designers and video editors from different freelance websites and other platforms.
7) Adding Music
Music helps in relieving mental stress, and the selection of a good music piece that is in perfect synchronization with your video makes it even better. Make sure that you select copyright-free music or take permission before including it in your video to avoid copyright claims and any other legal difficulty that might cause problems eventually.
Promo videos are the future, and this will take over blogs and articles pretty soon. To attract a large audience and increase your overall website traffic, promo videos are the best alternatives to blogs. The above-given points are some of the basic methods that you need to keep in mind while creating a promo video for your business or organization.
As mentioned before, you don’t need to do this all on your own. There are some fantastic tools out there to guide you along the way. Just remember to research and identify the option that works best for you.