What's the actual risk of using AI for content if you're not in an academic or high-scrutiny professional context?

practical risk assessment question

i manage content for a small business. no academic context, no enterprise clients running AI checks, no byline reputation at stake. just business content: website copy, email newsletters, social posts.

what’s the actual realistic risk of using AI without humanizing in this context? not the theoretical risk. the real-world risk that something actually happens as a result.