Just about everyone needs a website in 2022. All businesses need a strong online presence, and individuals around the world are embracing the side hustle. As such, a website is your portal to the world. It is your online headquarters, where people can learn about you and what you do.
However, simply having a website is not enough. You need to get it out into the world. This is not as easy as announcing on social media to your family and friends that you have a website. Rather, you need some structure to market your online presence.
The key to getting your website out there is to decide on a branding strategy. Branding is about more than choosing colors and design themes. The process of branding requires you to identify what your primary purpose for your business or side hustle is. You then put this at the forefront of everything you do online.
To market your website, be sure to do the following.
Choose A Domain Name And Logo
Your domain name is important, even though most people get to websites through links these days. While fewer people are going to type it into the URL bar, everyone notices it. Your domain name says a lot about who you are and what you do. If your domain name is too abstract or makes people think about the wrong concepts, you will lose out on visitors.
Along with your domain name, you need to design a logo. This logo will pair your website name with an image that represents what you do. For some people this will be easy. A website selling shoes will have shoes in their logo. But other people need to decide on a focal point. If you are a social media marketing company, landing on one image is going to require a bit more thinking.
Create Social Media Accounts
Many new website owners do not want to deal with social media. It seems like an entirely different monster to running a website. However, people tend to come to websites from social media more than from anywhere else. If you do not have social accounts, you are going to struggle to market your website at all.
The big social media networks will guide you through creating business accounts. Once they are set up, the responsibility is on you to create shareable content. This content will differ based on the social media platform.
On Facebook, you have a lot more leeway in what you share. On Instagram, on the other hand, you need visual content. Twitter requires short descriptions of what you want to get across.
TikTok is an incredibly useful platform, but it is not as easy to harness for the purpose of marketing a website. It also requires more personal engagement. Whereas you can simply post images on Instagram and articles on Facebook, you need fresh content for videos on TikTok.
There is a shortcut to getting your website out there. Using Google Ads, you can sponsor your website so that it comes up when people search for your industry. It will appear at the top of searches, but that is not enough to get the clicks. If your domain name is not related to your industry or appears spammy, people will choose one of the many other options.
Google Ads is an important start, because it gets your website to the top of searches. However, you should also make use of social media marketing. With social media marketing, you boost posts that are then shown to people who do not follow you but have shown interest in your industry or other accounts like yours.
Social media marketing is very inexpensive, and gets results. You do need to put in the work to ensure that your marketing is doing what it needs to. For example, you might be satisfied to see that your Instagram post is getting hundreds of likes. But to truly benefit, you need to see where these likes are getting you. If people are not clicking through to your website, you need to change your strategy.
It may take a few tweaks to get it right. You may need to change who you target, the posts you promote, or what you set as your goals. The good news is that because social media marketing is cheap, this should not cause you to lose out, and if you are marketing a product or service on your website, you can break even fairly quickly before going on to profit.
Starting a website is only step one of your process. Getting your website out there requires you to put some time into branding and a bit of money into marketing on Google and social media. Fortunately, because the internet gives you so much access to people around the world, you will soon see results.